This privacy policy applies to Our Privacy Statement is designed to help you better understand how we collect, use, store, process, and transfer your information when operating our website, products, software, mobile apps and other services (collectively “Service” or “Services”). The following are our core privacy principles:

1.         We collect and handle information, including Personal Information, (i) to provide, analyze and improve our Services, (ii) as we reasonably believe is permitted by laws and regulations, such as for marketing and advertising purposes, and (iii) as reasonably necessary to comply with laws and regulations, and to protect the security and safety of our company, employees, customers and others.

2.         We will not sell, lease, or rent your individual information to any third party or to a third party for research purposes without your consent.

3.         We understand and respect the sensitive nature of the information you may provide to us, including information about your genetic characteristics, health survey, etc. To that end, we strive to be transparent in our collection, use and disclosure of this information and to ask for your consent to share such sensitive information with third parties. Please see below to learn more about our sharing and consent practices.

4.         We are committed to providing a secure and safe environment for our Services.

Please review this Privacy Policy, our Terms and Conditions, Telehealth Consent and Return and Refund Policies. By using our Services, you agree to all of the policies and procedures described in the foregoing documents. Healthy Habits is headquartered at 14 S Baltic Place, Meridian, ID 83642 and is referred to herein as Healthy Habits (or “we,” “us,” “our”) and includes all of our commonly owned companies.

What data we collect and why we collect it

1.         Information you provide directly to us

  • Registration Information. When you register an account with us or purchase our Services, we collect personal information, such as your name, billing and shipping address, payment information (e.g., credit card) and contact information such as your email and phone number.
  • Self-Reported Information. You have the option to provide us with additional information about yourself through our health survey.
  • Social Media Features and Widgets. Our Website includes Social Media Features, such as the Facebook Like or Share button and Widgets.  These may allow third party social media services to provide us information about you, including your name, email address, and other contact information. The data we receive is dependent upon your privacy settings with the social network. Features are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to our website or Service.
  • Testimonials. We may post customer testimonials either on our website or in other online or offline formats. Customer testimonials may contain personal information and it is our policy to request consent from customers in advance of using testimonials. If you wish to update or delete your testimonial, you can contact us at
  • Comments. When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.
  • Third-party services (e.g., social media). If you use a third-party site, such as Facebook or Twitter, in connection with our Services to communicate with another person (e.g., to make or post referrals or to request that we communicate with another person), then in addition to that person’s name and contact information, we may also collect other information (e.g., your profile picture, network, gender, username, user ID, age range, language, country, friends lists or followers) depending on your privacy settings on the third-party site. We do not control third-party site’s information practices, so please review their privacy policies and your settings on those sites carefully.
  • Media. If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
  • Customer service. When you contact our Customer Service or correspond with us about our Service, we collect information to: track and respond to your inquiry; investigate any breach of our Terms of Service, Privacy Statement or applicable laws or regulations; and analyze and improve our Services.

2.         Information related to our genetic testing services

  • Swab sample. To use our genetic testing services, you must purchase a Genetic Test Kit, register an online account, and ship your swab sample to our third-party laboratory. Once received, your saliva sample will be identified by its unique barcode, along with your gender and your date of birth. The barcode label identifies you to us but not to our third-party laboratory. Your saliva samples and DNA are destroyed within 45 days after the laboratory completes its work, unless the laboratory’s legal and regulatory requirements require it to maintain physical samples.
  • Genetic Information. Genetic Information refers to features of your DNA that distinguish you from other people (e.g. the As, Ts, Cs, and Gs at particular locations in your genome) and is generated when we analyze and process your saliva sample. Genetic information includes the results information reported to you as part of our solution offerings.

3.         Information collected through tracking technology (e.g. from cookies and similar technologies)

  • Web Behavior Information. We and our third party partners use cookies and similar technologies (such as web beacons, tags, scripts and device identifiers) to help us recognize you, customize and improve your experience, provide security, analyze usage of our Services (such as to analyze your interactions with the results, reports, and other features of the Service), gather demographic information about our user base, to offer our products and services to you, to monitor the success of marketing programs, and to serve targeted advertising on our site and on other sites around the Internet. We and our third-party partners do not use your sensitive information, such as Genetic Information, for targeted advertising. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited. As is true of most web sites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may combine this automatically collected log information with other information we collect about you, such as your user profile ID or order number. We do this to improve services we offer you, and to improve marketing, analytics, and site functionality.
  • Cookies. If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
  • Embedded content from other websites. Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How we use and share information

Healthy Habits will use and share your personal information with third parties only in the ways that are described in this Privacy Policy.

1.         Using information to provide, analyze and improve our Services

We use the information described above in Section 1 to operate, provide, analyze and improve our Services. These activities may include, among other things, using your information in a manner consistent with other commitments in this Privacy Policy, to:

  • open your account, enable purchases and process payments, communicate with you, and implement your requests;
  • host our website, authenticate your visits, provide custom, personalized content and information, and track your usage of our Services;
  • conduct analytics to improve and enhance our Services;
  • offer new products or services to you, including through emails, promotions or contests;
  • implement online marketing campaigns and targeted advertising, including by utilizing third party ads (subject to your cookie settings and preferences), and to measure the effectiveness of our marketing and targeted advertising;
  • conduct surveys or polls, and obtain testimonials;
  • process and deliver your products, services, genetic testing results and solution recommendations;
  • perform research & development activities, which may include, for example, conducting data analysis and research in order to develop new or improve existing products and services, and performing quality control activities.

2.         Information we share with third parties

  • General service providers. We share the information described above in Section 2 with our third-party laboratory to process and analyze your saliva sample for purposes of generating your Genetic Information.  NOTE: Our service providers act on Healthy Habits’s behalf. While we implement procedures and contractual terms to protect the confidentiality and security of your information, we cannot guarantee the confidentiality and security of your information due to the inherent risks associated with storing and transmitting data electronically.
  • “Targeted advertising” service providers. We permit third party advertising networks and providers to collect Web Behavior Information on our Service to help us to deliver targeted online advertisements (“ads”) to you. They use cookies and similar technologies (such as JavaScript, beacons, device identifiers, location data, and clear gifs) to compile information about your browser’s or device’s visits and usage patterns on our Services and on other websites over time, which helps to better personalize ads to match your interests, and to measure the effectiveness of ad campaigns. Note that we do not share Registration Information, Genetic Information or health survey information with these advertising partners.
  • Aggregate information. We may share aggregate information with third parties, which is any information that has been stripped of your Registration Information (e.g., your name and contact information) and aggregated with information of others so that you cannot reasonably be identified as an individual (“Aggregate Information”). This Aggregate Information is different from “individual-level” information. Individual-level Genetic Information or health survey information consists of data about a single individual’s genotypes or other traits/characteristics information. We do not share such individual-level information with any third parties without your consent.
  • Healthy Habits will ask for your consent/authorization to share individual-level Genetic Information with any third party, other than our lab provider, as necessary for us to provide the Services to you.
  • Healthy Habits does not share Genetic Information with employers or health insurance providers. You are protected under the Genetic Information Nondiscrimination Act (GINA) of 2008.

3.         Disclosures required by law

Under certain circumstances your information may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders, or in coordination with regulatory authorities. Healthy Habits will preserve and disclose any and all information to law enforcement agencies or others if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) comply with legal or regulatory process (such as a judicial proceeding, court order, or government inquiry) or obligations that Healthy Habits may owe pursuant to ethical and other professional rules, laws, and regulations; (b) enforce the Healthy Habits Terms of Service and other policies; (c) respond to claims that any content violates the rights of third parties;  (d) protect the rights, property, or personal safety of Healthy Habits, its employees, its users, its clients, and the public or (e) respond to an emergency which we believe in the good faith requires us to disclose information to assist in preventing the death or serious bodily injury of any person.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Your choices

1.         Marketing communications

By registering for an account with us, you are agreeing that we may send you promotional emails about our Services. You can opt-out of receiving certain messages or notifications from us by contacting us at You can also click the “unsubscribe” button at the bottom of promotional email communications. Please note that you may not opt-out of receiving non-promotional messages regarding your account, such as technical notices, purchase confirmations, or Service-related emails.

2.         Account closure

If you no longer wish to participate in our Services or no longer wish to have your personal information be used, you may close your account by sending a request to our customer care at When closing an account, we remove all information within sixty (60) days of our receipt of your request. However; your non-identified information (information that has been stripped of your Registration Information) that has previously been aggregated and shared with a 3rd party cannot be removed. Our contracted genetic testing laboratory may also retain your Genetic Information as required by local law. In addition, we retain limited Registration Information related to your order history (e.g., name, contact, and transaction data) as long as your account is active or as needed to provide you Services, as well as for accounting, audit and compliance purposes.

3.         What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

4.         Where we send your data

Visitor comments may be checked through an automated spam detection service.

Important Information

1.         Security measures

To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of information, Healthy Habits uses a range of physical, technical, and administrative measures to safeguard your Personal Information. In particular, all connections to and from our website and mobile application are encrypted using Secure Socket Layer (SSL) technology.

Please recognize that protecting your Personal Information is also your responsibility. We ask you to be responsible for safeguarding your password and other authentication information you use to access our Services. You should not disclose your authentication information to any third party and should immediately notify Healthy Habits of any unauthorized use of your password. Healthy Habits cannot secure Personal Information that you release on your own or that you request us to release.

2.         Business transactions

In the event that Healthy Habits goes through a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets, your information will likely be among the assets transferred. In such a case, your information would remain subject to the promises made in this Privacy Statement or our Terms of Service.

3.         Linked websites

Healthy Habits provides links to third-party websites operated by organizations not affiliated with Healthy Habits. Healthy Habits does not disclose your information to organizations operating such linked third-party websites. Healthy Habits does not review or endorse, and is not responsible for, the privacy practices of these organizations. We encourage you to read the privacy statements of each and every website that you visit. This Privacy Statement applies solely to information collected by Healthy Habits.

4.         Age Limit

None of Healthy Habits’ services are designed for, intended to attract, or directed toward anyone under the age of 18.

5.         Changes to this Privacy Policy

We reserve the right to modify or amend this Privacy Policy at any time by posting the revised Privacy Policy on our site. The changes will only affect the information we collect after the effective date of the change to our Privacy Policy unless we clearly express otherwise.

Contact Information

If you have questions about this Privacy Statement, please email Healthy Habits at or send a letter to:

Healthy Habits Management Company

14 S Baltic Place

Meridian, ID 83642



At Healthy Habits, we are committed to treating and using protected health information about you responsibly. This Notice of Health Information Practices describes the personal information we collect, and how and when we use or disclose that information. It also describes your rights as they relate to your protected health information. This Notice applies to all protected health information as defined by federal regulation.

Uses and Disclosures

1.         We may use your health information to treat you: document, plan treatment, progress, etc.

2.         We may use your health information to bill for your services.

3.         We may use your health information to run our organization. For example, our compliance officer regularly chooses medical records for audits. This practice ensures that we are constantly working towards improved quality and effectiveness.

4.         There are services provided in our organization through contacts with business associates. Examples include outside labs, transcription services, pharmacies.

5.         We may use or disclose information to notify or assist in notifying a family member, personal representative, or other person responsible for your care, your location, and general condition.

The following are examples of other purposes for which Healthy Habits is permitted or required to disclose confidential information without the individual’s written authorization.

1.         Uses and disclosures for public health activities.

2.         Reporting victims of abuse, neglect, or domestic violence.

3.         Disclosures for judicial and administrative proceedings.

4.         Disclosures for law enforcement purposes.

5.         Uses and disclosures for cadaveric organ, eye or tissue donation purposes.

6.         Disclosures to avert a serious threat to health or safety; and

7.         Uses and disclosures for specialized government functions.

Separate Statements for Certain Uses or Disclosures Healthy Habits may contact patients with appointment reminders, requests for the patient to contact Healthy Habits for appointments, notices and letters concerning medical findings.  Healthy Habits may also contact the patient about treatments alternatives or other health related benefits and services that may be of interest to the individual. Effective Date of this notice is April 1, 2003; Updated April 10, 2008; Feb 13, 2024.

Individual Rights

Although your health record is the property of Healthy Habits, the information belongs to you. You have:

  • The right to request restrictions on certain uses and disclosures of your information.
  • The right to revoke your authorization to use or disclose health information except to the extent that action has already been taken.
  • The right to receive confidential communications.
  • The right to obtain a copy of your health information.
  • The right to amend protected health information.
  • The right to receive an accounting of disclosures of protected health information.
  • The right to choose someone to act for you.

Healthy Habits’ Rights

1.         Healthy Habits has 30 days with which to comply with a patient’s request to review or copy their health information. Healthy Habits is allowed an additional 30 days if the record is off site.  Healthy Habits may charge a fee for copying the health record.

2.         The physicians have the right to review the record and remove any information they deem to be harmful to either the patient or to another individual.

Healthy Habits’ Duties

1.         Healthy Habits is required by law to maintain the privacy of confidential information and provide individuals with notice of its legal duties and privacy practices with respect to such information.

2.         Healthy Habits is required to abide by the terms of this Notice; and

3.         Healthy Habits reserves the right to change the terms of its Notice and to make the new Notice provisions effective for all confidential information that it maintains. Revisions to this Notice will be available upon request, in our office and on our website.


Individuals may complain to the Clinic Manager in writing to 14 S Baltic Place, Meridian, ID 83642.  You may also contact the Secretary of the U.S. Department of Health and Human Services at 200 Independence Ave, S.W., Washington DC 20201, calling 1-877-6966775 or visiting

We will not retaliate against you for filing a complaint.

Contact Us

If you have any questions about this HIPAA Privacy Policy, please email us at or send a letter to: Healthy Habits, 14 S Baltic Pl, Meridian, ID 83642